You can even generate a link to leave a review on Google and include it in your post-purchase emails to all customers.Ĭustomers find a mix of positive and negative reviews more trustworthy. In fact, reviews are the third-most important factor when shoppers are contemplating an online purchase:Įncourage your brand advocates to leave positive reviews on your website - and make it easy for them to do so. Reviews from real users provide useful information for potential customers. Here are a few ways in which brand advocates can help you build your business: They leave positive reviews A brand advocate’s positive post can really help you stand out from the crowd.
Customers rely on social at every stage of the purchasing journey. Social media is now a top channel for online brand research, second only to search engines. The trust-based customer relationships you’ll build are worth their weight in gold. Savvy customers are great at spotting paid influencer content, but organic endorsements still carry serious weight.īy leveraging your company’s biggest cheerleaders, you gain access to their social networks. They opt into your advocacy program voluntarily. While influencers are paid to create sponsored content for your brand, brand advocates are motivated by their enthusiasm for your product or service. A brand advocate is someone who loves your brand so much that they choose to voluntarily promote your products or services on their own social media channels. These recommendations are almost twice as likely to generate action, too.Ī social media advocacy strategy turns your biggest fans into brand advocates. Social media advocacy is a way to leverage the social networks of the people who like you and/or are invested in your continued success: your customers, employees, business partners, influencers, and more.Īccording to Nielsen’s 2021 Trust in Advertising study, a whopping 89% of respondents trust recommendations from people they know. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization.
0 kommentar(er)
